The Fresno Business Alliance was born out of a passion for supporting small businesses and giving back to the vibrant local community we love. Founded by a team with deep roots in digital marketing and small business advocacy, we created this alliance as a way to uplift Fresno entrepreneurs through visibility, education, collaboration, and strategic growth. In a rapidly changing economic landscape, our mission is to help small businesses not just survive—but thrive.

At our core, we aim to build a community where small businesses can seek help, share ideas, collaborate, and refer each other. This sense of connection and collective success is what makes our alliance more than just a resource—it’s a movement.

Our Mission and Vision

Our mission is simple: to fuel small business growth through education, community, and innovative solutions. We envision a Fresno where local entrepreneurs are equipped with the tools, connections, and confidence they need to compete and succeed. Every strategy, tool, and initiative we launch is rooted in our commitment to customer-focused service, professional expertise, and shared business values.

What Makes Us Unique

We’re not just a networking group—we’re a trusted brand and resource hub tailored for small businesses. Through our partnership with Changescape Web, we bring national-level digital marketing insights directly to Fresno businesses. From SEO and website development to marketing strategy and automation, we offer innovative digital marketing education and solutions that help cut through the noise and deliver real, measurable results.

Our members also receive exclusive benefits like an NFC-enabled review card, a digital business card, AI-powered content prompts, and savings rewards.

But the biggest benefit? A supportive community committed to your success.

We’ve Been There Too

We understand what it’s like to face flat or slow sales, to be burned by overpriced marketing services, and to feel overwhelmed by the sea of options. We're a small business too, and our experiences drive our empathy, innovation, and relentless focus on helping others grow. That’s why we launched Fresno’s Best Businesses—a blog that highlights the heart and soul behind local businesses. It's not just about great service or product—it's about telling the business story and celebrating the people behind it.

Powered by Proven Expertise

Our sister organization, Changescape Web, was founded in 2005 by Ken Tucker, a nationally respected Marketing Solution Architect. As a Master Duct Tape Marketing Consultant, StoryBrand Certified Guide, and Business Made Simple Coach, co-author of the Amazon Bestselling book Content Marketing for Local Search, and the Founder and co-host of the Marketing Guides for Small Businesses, Ken and his team bring best-in-class strategies that blend practical execution with emotional storytelling and holistic business clarity.

Community. Collaboration. Growth.

Whether you're a startup looking for guidance, an established business seeking fresh marketing insights, or simply someone who wants to support Fresno entrepreneurs, we invite you to be a part of this movement.

Join the Fresno Business Alliance today—read inspiring local business features, receive expert marketing tips, and grow alongside a thriving, values-driven community.