Small business owners often struggle with promoting their business effectively. While social media platforms like Facebook, Instagram, and TikTok are usually the first tools that come to mind, they are not the only options. Many business owners also try traditional marketing tactics such as direct mail, flyers, and business cards. These methods are perfectly valid, but there are many other marketing strategies that can be far more effective for local businesses. This course is designed to introduce you to those more powerful strategies, help you reach a wider audience and achieve greater success.
In this comprehensive course, you'll find a wealth of strategies specifically tailored for promoting your local business. With 11 hours of on-demand video content, the course is structured into 140 lectures spread across 23 sections. Each lecture is packed with practical advice and actionable insights, ensuring you can implement what you learn immediately. Whether you're new to marketing or looking to refine your current approach, this course will equip you with the tools and knowledge you need to boost the visibility and growth of your business. Join us and discover the marketing strategies that will make a real difference for your local business.
Local Small Business Marketing Course Introduction - 2 lectures
Google My Business and the Local 3-pack Google Map Rankings - 17 lectures
How to Set Up Your Local Small Business Website - 5 lectures
SEO Part 1: SEP Introduction and Keyword Research - 7 lectures
SEO Part 2: On-page SEO - 3 lectures
SEO Part 3: Starting with Creating Backlinks for SEO - 2 lectures
Citations to Start the Process of Ranking Your Site Higher on Google Search - 2 lectures
Webmaster Tools to Check Search Performance, Crawling, and Indexing Status - 6 lectures
Google Analytics 4 - 6 lectures
Creating Your Own Promotional Merchandise that Also Sells on Amazon and Etsy - 1 lecture
Full Yelp Setup and the Model for Working with Other Local Directories - 8 lectures
YouTube for Local Businesses - 2 lectures
Social Media Marketing for Your Local Small Business - 8 lectures
X (Twitter) Marketing - 6 lectures
Business Card Marketing and Business Networking for Your Local Business - 8 lectures
Flyer Marketing to Help You Promote Your Local Small Business - 1 lecture
How to Get Referrals - 2 lectures
Running Local Events and Workshops to Drive Sales for Your Local Business - 1 lecture
Email Marketing and Autoresponder - 7 lectures
Facebook Ads and Retargeting - 29 lectures
Setting Up a Facebook Business Page to Run the Ads - 6 lectures
Finishing the Facebook Ad Setup and Setting Up the Pixel and Retargeting - 2 lectures
Further Resources - 2 lectures
Facebook
Instagram